There are many benefits for using SEO in a highly competitive industry. SEO can distinguish you from your fellow peers by giving you knowledge and techniques to make your content better suited for targeted customers. It helps drive the intention to solve a specific issue that your customer is facing.
It helps lawyers showcase their experience in a way that builds authenticity and trust with prospects online resulting in more leads and conversions into cases , which boosts the firms revenue.
SEO directly affects a firms’ bottom line.